Encyclopedia / TAG Heuer / Monaco
Current deal · verified Oct 19, 2026, 10:06 PM ET
$6,474 WatchMaxx's listed retail $8,300
Save $1,826 (22%) · new · WatchMaxx
Ref. CBL2111.FC6453 (blue dial, leather strap) · Available (WatchMaxx: limited quantity left at this price)
Brand new from a grey-market dealer. TAG Heuer's site blocked my check, so retail is the dealers' listed figure. Jomashop had the same ref at the same $6,474 (10:12 PM ET). Prices change fast; check the store before you buy.
Price comparison: fixed-price listings
| Store | Condition | Box & papers | Asking price | Link | Checked |
|---|---|---|---|---|---|
| Chrono24 marketplace seller | new | Not stated | $5,638 | View | Oct 19, 2026 |
| Watchfinder | pre-owned | Yes | $5,685 | View | Oct 19, 2026 |
| WatchMaxx | new | Yes* | $6,474 | View | Oct 19, 2026 |
Fixed-price (buy-now) asking prices in USD for ref. CBL2111, cheapest new and cheapest pre-owned with box and papers per store, sorted low to high and checked Oct 19, 2026 (ET). Buy-now listings only. Pre-owned listings are shown only when the listing states box and papers. * New from a grey-market dealer: comes boxed, but the warranty card may be the dealer's rather than the brand's. Chrono24 rows are individual third-party marketplace sellers. Prices change fast; confirm with the store.
What it really costs
| Market | Price | Source |
|---|---|---|
| Listed retail | $8,300 (WatchMaxx and Jomashop) | watchmaxx.com |
| Grey-market new | $6,474 WatchMaxx · $6,474 Jomashop | watchmaxx.com / jomashop.com |
| Pre-owned | about $5,150 – $7,800 (median ~$6,950) | Chrono24 |
All prices in USD, checked Oct 19, 2026 (ET). Pre-owned ranges are the middle 80% of asking prices on the first Chrono24 results page for that ref (about 60 listings, used and some unworn), fixed-price listings only. Grey-market = brand-new from a non-authorized dealer.
Buying guide
Key references
| Ref. | What it is | US retail |
|---|---|---|
| CBL2111.FC6453 | 39 mm steel, blue sunray dial, leather strap, TH20-00 | $8,300 (listed retail) |
| CBL2111.BA0644 | Same watch on a steel bracelet (also offered by Jomashop) | Not checked |
Which one I'd pick
New vs pre-owned: new at $6,474 sits just under the pre-owned median ($6,950). Buy new.
What to check before you buy
- Box and papers: a brand warranty card matters for resale. Grey-market new watches may carry the dealer's warranty instead of the brand's, so ask which one you're getting.
- Case: the square case and its polished edges show scratches; check the corners on a used one.
- Fakes and red flags: avoid prices far below the grey-market numbers above, stock photos only, or sellers who won't show the caseback, clasp and warranty card.
Alternatives worth a look
- TAG Heuer Carrera Chronograph 39 Glassbox: TAG Heuer's round racing chronograph. (39 mm stainless steel, Calibre TH20-00, retail $7,250 (CBS2210.FC6534, dealers' listed retail))
- Zenith Chronomaster Sport: Another 1969-born automatic chronograph lineage. (41 mm stainless steel, El Primero 3600, retail $12,300 (03.3100.3600/69.M3100, dealers' listed retail))
- Cartier Santos de Cartier: A different kind of square icon. (35.1 x 41.9 mm steel (medium), Calibre 1847 MC, retail $8,400 (WSSA0029, medium, steel, Cartier US))
History
Heuer launched the Monaco on March 3, 1969. It was the first square-cased, water-resistant chronograph, powered by the automatic Calibre 11 'Chronomatic'.
It gained wide recognition after Steve McQueen wore one in the 1971 film Le Mans.
Today's CBL2111 keeps the 39 mm square case and blue dial and uses TAG Heuer's in-house TH20-00 automatic chronograph.
Steve McQueen wore a Monaco in the 1971 film Le Mans.
Specifications
| Brand | TAG Heuer |
|---|---|
| Model | Monaco |
| Key references | CBL2111 |
| Launch year | 1969 |
| Case | 39 mm stainless steel |
| Movement | Calibre TH20-00 (Heuer 02 family), automatic chronograph |
| Power reserve | 80 hours |
| Water resistance | 100 m |
| Approx. US retail (Oct 2026) | $8,300 (CBL2111.FC6453, dealers' listed retail) |
Specs from the brand's official product page for the main reference. Retail prices are list prices, not market value, and change often.
Highlights
- Square case
- In-house automatic chronograph
- Blue dial
FAQ
How much is a TAG Heuer Monaco?
Dealers list the CBL2111.FC6453 at $8,300. It was $6,474 new at both WatchMaxx and Jomashop on Oct 19, 2026.
Did Steve McQueen wear a Monaco?
Yes, in the 1971 film Le Mans.
When did the Monaco come out?
On March 3, 1969, with the automatic Calibre 11.
What movement is in the current Monaco CBL2111?
TAG Heuer's in-house TH20-00 automatic chronograph.
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Get the free weekly issuePrices and availability last checked Oct 19, 2026. No affiliate links: I don't earn anything if you buy. Sources are listed in our research notes and linked above.