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Cartier Santos de Cartier watch

Cartier

Santos de Cartier

Ref. WSSA0029

The watch Louis Cartier made for an aviator friend, still square, still screwed together on the bezel. Discounts are small, so here's where the value is.

Deal · Compare · Prices · Buying guide · History · Specs · FAQ

Current deal · verified Oct 19, 2026, 10:12 PM ET

$7,980 Retail $8,400

Save $420 (5%) · new · Jomashop

Ref. WSSA0029 (medium, steel bracelet) · Listed new on Jomashop

See it at Jomashop

Brand new from a grey-market dealer; the warranty may be Jomashop's rather than Cartier's. Only 5% off. WatchMaxx listed it at $8,520, above Cartier's price. Prices change fast; check the store before you buy.

Price comparison: fixed-price listings

StoreConditionBox & papersAsking priceLinkChecked
Chrono24 marketplace sellernewNot stated$8,495ViewOct 19, 2026
WatchMaxxnewYes*$8,520ViewOct 19, 2026

Fixed-price (buy-now) asking prices in USD for ref. WSSA0029, cheapest new and cheapest pre-owned with box and papers per store, sorted low to high and checked Oct 19, 2026 (ET). Buy-now listings only. Pre-owned listings are shown only when the listing states box and papers. * New from a grey-market dealer: comes boxed, but the warranty card may be the dealer's rather than the brand's. Chrono24 rows are individual third-party marketplace sellers. Prices change fast; confirm with the store.

What it really costs

MarketPriceSource
Cartier US retail$8,400 (WSSA0029)cartier.com
Grey-market new$7,980 Jomashop · $8,520 WatchMaxxjomashop.com / watchmaxx.com
Pre-ownedabout $7,450 – $10,150 (median ~$8,200)Chrono24

All prices in USD, checked Oct 19, 2026 (ET). Pre-owned ranges are the middle 80% of asking prices on the first Chrono24 results page for that ref (about 60 listings, used and some unworn), fixed-price listings only. Grey-market = brand-new from a non-authorized dealer.

Buying guide

Key references

Ref.What it isUS retail
WSSA0029Santos de Cartier medium, steel, silvered opaline dial, steel bracelet$8,400

Which one I'd pick

Medium vs large: the medium WSSA0029 is the one most people should try first; the square case wears bigger than its numbers suggest.

New vs pre-owned: with only about 5% off new, a clean pre-owned example near the $8,200 median doesn't save much either. Buying from an authorized dealer with Cartier's warranty is a fair choice here.

What to check before you buy

Alternatives worth a look

History

In 1904, the Brazilian aviator Alberto Santos-Dumont complained to his friend Louis Cartier that pocket watches were unreliable and impractical to use while flying. Cartier's answer was a wristwatch.

Cartier went on to sell the Santos commercially; Wikipedia dates the line's creation to 1911.

Today's Santos de Cartier keeps the square case and exposed bezel screws. The medium WSSA0029 in steel is 8.82 mm thick and water resistant to about 100 m, per Cartier.

Fun fact

It is often described as the first pilot's watch.

Specifications

BrandCartier
ModelSantos de Cartier
Key referencesWSSA0029
Launch year1904
Case35.1 x 41.9 mm steel (medium)
Thickness8.82 mm
MovementCalibre 1847 MC, automatic
Power reserveApprox. 40 hours (Cartier)
Water resistance100 m
Approx. US retail (Oct 2026)$8,400 (WSSA0029, medium, steel, Cartier US)

Specs from the brand's official product page for the main reference. Retail prices are list prices, not market value, and change often.

Highlights

FAQ

How much is a Cartier Santos medium?

Cartier's US site lists the WSSA0029 at $8,400 (checked Oct 19, 2026). It was $7,980 new at Jomashop, and pre-owned asking prices on Chrono24 mostly ran about $7,450 to $10,150.

Who was the Santos made for?

The Brazilian aviator Alberto Santos-Dumont, a friend of Louis Cartier, in 1904.

How thick is the Santos medium?

8.82 mm, per Cartier, with water resistance up to 10 bar (about 100 m).

Is the Santos a good deal grey-market?

Not by much. On Oct 19, 2026 the best grey-market price was about 5% under Cartier's retail.

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Prices and availability last checked Oct 19, 2026. No affiliate links: I don't earn anything if you buy. Sources are listed in our research notes and linked above.